About Us

Marty Williamson

President & CEO

As a 40 year veteran of the Outdoor Advertising industry, Marty Williamson has spent his career in OOH – as Account Executive, General Manager, Regional Manager and Plant Owner. He successfully founded, operated and divested 5 companies: Williamson Outdoor, Southern Outdoor, Georgia Outdoor, American Outdoor and USA Outdoor. He has personally developed hundreds of billboard locations across multiple markets with millions of dollars in value. 

Marty has performed in all aspects of the industry from sales, operations, management, finance, real estate, construction, permitting and government-regulatory issues. His first-hand knowledge, myriad of industry connections and decades of experience allow Marty to assist clients at every stage of the process.

Since launching the firm in 2017, Marty has quickly grown to now one of the top M&A Brokers in the Industry having masterfully closed a wide range of transactions varying in size and complexity. Coupled with an extensive and highly successful history in both buying and selling Outdoor Advertising assets himself, Williamson can guide and advise his team and clients in a truly unique way.

Marty and his wife, Cathie, reside in Athens, Georgia. When not deal making, he enjoys spending time with family and doing his own yard work (lawn stripes are a must!). His most coveted hobby is Amateur/ Ham radio with an FCC call sign of W4ATH – he enjoys local on-air conversations but also chases DX/ long distance contacts all around the globe.

Amber Williamson GALuNAS

Chief Operating Officer

As Marty Williamson’s daughter, Amber has grown up around the Outdoor Advertising Industry and shares many of the lifelong connections that her father has. She graduated with honors from the University of Georgia with a Bachelor of Science degree in Psychology. Amber has a background in Marketing Management and, just prior to joining Williamson & Associates, worked as an Account Executive for Clear Channel Outdoor in Atlanta, GA where she spent 4.5 years gaining extensive industry knowledge successfully selling various OOH advertising products into markets across the United States. 

Amber has cultivated a deep understanding of the OOH landscape as well as asset and market values. With a keen eye for detail and a commitment to maximizing value, she aims to ensure seamless execution of dealflow while fostering a culture of collaboration and excellence.

Since joining in 2020, she has assisted in transactions totaling more than $175 Million in value and continues to focus efforts on helping the Williamson & Associates team and clients best navigate the nuances of OOH M&A transactions. 

Amber lives in Atlanta, GA with her husband, Sean, and young daughter, Elle. She enjoys fitness, fashion, travel and quality time with family and friends. 

MICHAEL "Mike" morrilL

Senior Broker

Mike brings more than 35 years of Outdoor Advertising expertise to Williamson & Associates. His diverse background in OOH leasing, construction, sales and operations gives him an invaluable perspective and understanding of all aspects of the business. A well respected and committed veteran of the OOH industry, Mike has been directly involved in hundreds of transactions on both sides of the table. 

His vast network of operator, vendor and investor contacts makes him highly qualified to assist you with a mutually beneficial transaction process.

Mike holds a Bachelor of Business Administration in Marketing/Management from Baylor University, Waco, Texas. Mike and his wife, Jodi, live on a small farm just outside of La Grange, Texas. He enjoys hunting, fishing, gardening and all things family.


Managing Director, Consulting Services
& Associate Broker

Cynthia is a distinguished OOH Revenue Optimization Expert and ’23 Women to Watch in OOH. She has 15 years of experience in the OOH industry, including key leadership roles at Adams Outdoor Advertising, culminating in her position as Regional Vice President overseeing the Midwest markets. Her subsequent venture, Leveraged Mind Consulting, demonstrated her prowess in providing growth solutions to OOH operators, agencies, and tech companies. This wealth of experience, combined with her background in consulting for operational efficiency, finance, and marketing, positions her as a powerful asset to Williamson & Associates and our clients.

Under Ms. Beiler’s leadership, Williamson & Associates Consulting Division has developed the Value Optimization Audit, a groundbreaking tool empowering our operator clients to identify and bridge operational, leasing, finance, process, and sales gaps in order to maximize value. Coupled with growth-focused solutions such as Strategic Planning and Tech Optimization, this allows Williamson and Associates to propel clients towards unprecedented success.

Cynthia resides in Charlotte, NC with her husband, John, and their two dogs. She is mom to Dylan, an aspiring film maker and recent Appalachian State Graduate. In her free time, she enjoys hiking, running, reading, travel and theater. 


Associate Broker

Natalie brings over two decades of experience in the outdoor advertising sector. Throughout her career, she has fulfilled various roles within the industry, including owner/operator, sales executive, real estate manager, and site developer.

Her professional journey commenced officially with Lamar Advertising in Ohio and Georgia, followed by a tenure at Morris Communications in the Newspaper industry. Natalie later returned to Ohio to contribute to the development of the digital billboard network at her family’s out-of-home company, Kessler Outdoor. After helping develop the digital billboard network in Ohio, Natalie, alongside her family, established K2 Media, Inc, a billboard company that covered the Panhandle of Florida. Through strategic guidance from Marty Williamson, the billboard assets of K2 Media were successfully divested in 2020. Subsequently, in 2023, the billboard assets of Kessler Outdoor found new ownership once again through the assistance of Williamson & Associates. These experiences ignited her passion for aiding other billboard companies as a broker.

A graduate of the University of Dayton with a degree in Marketing, Natalie later earned her MBA. She holds the designation of Accredited Business Intermediary (ABI) from the American Business Brokers Association, is a member of the International Business Brokers Association (IBBA), and is a Florida licensed commercial real estate agent.

Natalie lives in Panama City Beach, Florida and is a mentor with the Bay District Schools in the Elevate Bay Mentoring program. In her spare time, she enjoys spending time with her family, friends, and Golden Retriever.

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