Williamson and Associates is uniquely positioned to assist Outdoor Advertising Companies with strategic acquisitions, divestitures, valuations & advisory services. As a 37 year veteran of the billboard industry, Marty Williamson has spent his career in the Outdoor Advertising business as Account Executive, General Manager, Regional Manager and then Plant Owner. He successfully founded, operated and sold 5 companies – Williamson Outdoor, Southern Outdoor, Georgia Outdoor, American Outdoor and USA Outdoor. He has personally developed hundreds of billboard locations across multiple markets with millions of dollars in value.
With first-hand knowledge, numerous industry connections and decades of experience, he can relate to business owners and management teams. As a fellow independent operator, he has performed in all aspects of the industry from sales, operations, management, financial, real estate, construction, permitting and government-regulatory issues. With an extensive and successful history in both buying and selling Outdoor Advertising assets himself, Williamson can help you prepare for the process by guiding and advising you unlike anyone else.
Amber Williamson GALuNAS
As Marty Williamson’s daughter, Amber has grown up around the Outdoor Advertising Industry. She joins Williamson & Associates with a Bachelor of Science in Psychology from the University of Georgia and a strong background in both sales and marketing. Most recently, Amber worked as an Account Executive for Clear Channel Outdoor in Atlanta, GA where she spent 4.5 years gaining extensive industry knowledge successfully selling various OOH advertising products into markets across the United States. Prior to that, she spent 4 years in San Diego, CA as Marketing Manager for an international luxury watch and jewelry brand.
Amber excels in coordination, communication, and negotiations. She offers intel into current OOH industry climate, sales and marketing processes, rate structures and a deep understanding of assets, markets, and demographics throughout the country. Her experience working for one of the “Big 3” OOH companies makes her knowledge extremely valuable to Williamson & Associates and our clients. Amber is highly organized and will be your go to for a smooth and thorough transaction process – you will love having her on your team!